L.A. based rock band, The Bronx, went from relative obscurity to an Island/Def Jam record deal and the pages of Rolling Stone after only a couple shows. Joby Ford, founding member of The Bronx, is a talented musician, graphic designer and all around straight shooter. He also happens to be an old friend of mine which would explain how a routine interview turned into a 3 o’clock game of craps.
Seeing as how most people equate a major label deal with sudden wealth and posh hotels, I ask Joby what has or hasn’t changed since the band has signed.
“Out of all the touring we’ve done we’ve probably stayed in a hotel ten percent of the time. Sleeping in the van is fine, it’s just gross after you’ve been sweating all night. What we do is we find local swimming pools, they all have free swim in the afternoons so we go swimming. They have showers and soap so we take showers.”
I don’t buy this scenario at all but Joby swears it’s the truth. Going on, I ask him what is the number one misconception people have about being in the music industry.
“Probably the [biggest] misconception about being in a band is that people think they can just play music, write songs and put out a record and actually be able to make a living. I’m on a fucking major label and I still work. The only way you’re going to make money in a band is going on tour and selling merch. For a band like ours that's just the same guitars, bass, drums and singer, it’s been done a million times, you’re not going to make jack shit.”
So, obviously, the Bronx are in it for the music. I ask Joby what he thinks is the best aspect of the band.
“The dynamic of the group, does that sound right? We all bring very, very different things to the table. I write the songs, Matt writes the lyrics and Jorma and James bring in their rhythm parts. Our music is very simple but if you were to dissect it, it’s very complicated. What sets us apart is Matt our singer, he has some fuckin’ pipes.”
So, the moral of the story is that rock and roll is dirty and often requires sleeping in a van. However, judging from some of the tour stories Joby recounted to me and which would take another four pages to print, it is definitely a worthy cause. As for the afternoon game of craps, I think I won.